Falk Research Associates, Inc.
Full service marketing research consultation which includes qualitative and quantitative methods such as focus groups, in-depth interviews, focus groups, online surveys, intercept surveys, ethnography, and more.
With the insights we provide, clients make informed strategic decisions and plans regarding their products, services, messaging, and protocols. We specialize in qualitative research, moderating 100’s of focus groups and interviews each year. Clients appreciate our relaxed style as they work with us to design studies, interpret results, and make strategic decisions.
Our exceptional moderating and interviewing skills create a positive environment where respondents feel comfortable and at ease even when sharing sensitive information. Children, parents, and seniors are our specialty.